Privacy Policy

Amélify – Privacy Policy Last updated: 02-06-2026

1. Who We Are

Amélify ("we", "us", "our") is an online retailer of bags, operating in the United Kingdom. We are the data controller responsible for your personal data.

  • Business name: Amélify
  • Email: [YOUR EMAIL ADDRESS]
  • Address: [YOUR BUSINESS ADDRESS]

2. What Data We Collect

We may collect and process the following personal data:

  • Identity data: name, username
  • Contact data: email address, delivery address, billing address, phone number
  • Transaction data: details about payments and purchases
  • Technical data: IP address, browser type, time zone, operating system
  • Usage data: information about how you use our website
  • Marketing data: your preferences for receiving marketing from us

3. How We Collect Your Data

  • Directly from you (when you place an order or contact us)
  • Automatically (via cookies and similar technologies)
  • From third parties (such as payment processors and analytics providers)

4. How We Use Your Data

We use your personal data to:

  • Process and deliver your orders
  • Manage your relationship with us (including customer service)
  • Send you marketing communications (only with your consent)
  • Improve our website and services
  • Comply with legal obligations

5. Legal Basis for Processing (UK GDPR)

We process your data under the following legal bases:

  • Contract: processing necessary to fulfil your order
  • Legal obligation: compliance with UK law
  • Legitimate interests: improving our business and preventing fraud
  • Consent: for marketing emails and non-essential cookies

6. Sharing Your Data

We may share your data with:

  • Payment processors (e.g. Stripe, PayPal)
  • Delivery and logistics partners
  • IT and website service providers
  • Authorities where required by law

We do not sell your personal data to third parties.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are typically kept for 6 years for tax and legal purposes.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your data ("right to be forgotten")
  • Restrict processing of your data
  • Data portability
  • Object to processing based on legitimate interests
  • Withdraw consent at any time (for consent-based processing)

To exercise any of these rights, contact us at: [YOUR EMAIL ADDRESS]